Wednesday, 20 April 2011

Andrea Giorgi's chocolate packaging


Let's stick to the packaging for some time.

Andrea Giorgi designed this chocolate packaging which recieved a mention in "Choco&Pack" contest.
In addition to really clean design this little gem features some really neat solutions.  Choco Shock packaging enables visually-impaired to recognize varieties of chocolate by touch - You see those dots at the bottom, yeah that's braille. 'Ok, but what when You're on a chocolate tasting party and the bars are already out of packaging' - you ask. Well no one wants a chocolate tasting party ruined by that! That's why the braille is also incorporated into individual 'segments' of the chocolate, so that every time you reach for another piece You're 100% sure it's the type You wanted.
Another great idea are three 'bars' that let you enjoy the aroma of the chocolate before even opening the box (adding yet another sense that can be used while deciding on the flavour). I'm a little bit confused about the colour coding but that could be easily changed. All in all - great job!

Looking forward to big companies implementing this design so that blind people don't buy the dark chocolate by mistake anymore (seriously, dark chocolate - bleh!).

check out other Andrea Giorgi's designs at her carbonmade portfolio: www.giorgiandrea.carbonmade.com
Posted by lets go get lost at 12:43

14 comments:

  1. fit4life20 April 2011 at 16:05

    that's a very interesting idea, brail chocolate wrappers xD

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  2. 21 April 2011 at 10:15

    What a simple, yet effective idea!

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  3. AnotherMemory21 April 2011 at 10:40

    Makes me think about getting into this industry.

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  4. Vague Raconteur21 April 2011 at 10:46

    Chocolate braille. It seems too clever to be true!

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  5. Frogoe21 April 2011 at 11:00

    Are those three bars actually open to the chocolate?

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  6. Liquid21 April 2011 at 11:24

    looks like a pack of smokes lol but yummy inside ;)

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  7. Lundra21 April 2011 at 11:25

    I want that chocolate. Great blog :)

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  8. lets go get lost21 April 2011 at 11:36

    The chocolate is wrapped in a protective paper so there's no fear of getting it full of dirt, yet the smell is stronger than in the original closed packaging.

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  9. El Osvy21 April 2011 at 11:43

    Love the chocolate thing, nice blog

    Following :)

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  10. jostacaine21 April 2011 at 11:45

    I like it. Followin!

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  11. psychpost21 April 2011 at 11:50

    i always love the simple designs.

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  12. pixel22 April 2011 at 12:18

    not sure about the braille on the actual bar, who wants felt up chocolate? but cool design anyway

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  13. Clint Mullins27 April 2011 at 06:39

    These are neat. I love all these designs but I wish you posted more.

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  14. Unknown4 May 2011 at 14:27

    The packaging looks slick, now how's the actual chocolate? :)

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